Gap’s upcoming Yeezy line with rapper Kanye West is set to hit stores in Fall 2021. The collaboration with apparel for men, women and kids could bring in nearly $1 billion in incremental sales in 2022, according to an analyst from Wells Fargo. The Gap is betting on West’s influence to revive the brand, which has been struggling to stay relevant in a world of fast fashion and hypebeasts.
Two music producers came together to create JXL Creation, a one of a kind streetwear brand that’s making waves in the music industry. Short for “Just Excel” the brand promotes inspiration and excellence through their unique designs. With the future in mind, JXL is focused on brining sustainability and affordability to the streetwear world by participating in conscious, calculated practices that minimize waste. This year, they are celebrating the release of their popular first sustainable garment, “Lightfield.”
The Ave sneakers by Rekanize is stylized street fashion with attitude built in. It derives from the days of hanging out on the block in Crown Heights Brooklyn, NY, dressed to profile your sneakers to the neighborhood with a matching outfit. It is the quintessential footwear for people who appreciate fashion and the freedom to express themselves with it.
Pharrell Williams goes Sneaker Shopping with Complex’s Joe La Puma at The Webster in Miami and talks about Nigo giving him Bape sneakers, why his Ice Cream sneakers were blurred out of the “Drop It Like It’s Hot” video, his sneaker history, and Adidas collaborations, and more.
Hot Ones host Sean Evans goes Sneaker Shopping with Complex’s Joe La Puma at Stadium Goods in New York City and talks about his favorite sneakers growing up, getting his own Reebok collaboration, and some of his trademark sneakers.
In racing, speed means nothing without control. The elite master both while legends own it with style. That’s Ishod Wair: precision and progression, laced with personality on and off the board. Ishod has an eye for aesthetics that he shares with creative and auto enthusiast Magnus Walker.
For close to a decade now, Dro has been growing, evolving, and expanding. Today, the trap/hip hop lifestyle brand is partially owned by rapper Waka Flocka, and their designs can be found anywhere from dispensaries around the country, to Zumiez stores, and everywhere in between. This success was far from guaranteed. Hundreds of streetwear brands have come and gone over the years, but through authenticity, creativity, and consistency, Dro has risen to the top in their space. We chopped it up with JB, one of the original founders, about their journey to this point.
Paul Rodriguez has been a NIKE, Inc. signature athlete since 2005. Over the last 16 years, the California native has joined the exclusive club of Nike Members with at least 10 signature shoes under their belt. Directed and Filmed by: Spanish Mike
Steve-O goes Sneaker Shopping with Complex’s Joe La Puma at SoleStage in Los Angeles and talks about his early days skateboarding in Airwalks, a crazy stunt that led to him getting a sponsorship with Duffs, shooting the hilarious Sneaux shoe commercials, and more.
For anybody, looking back at your fashion choices from the past can be an uncomfortable, but nostalgic experience. A$AP Rocky’s personal style has gone through many stages of evolution since the start of his career. From his Pyrex Vision days (now Off-White) to his Dior outfits, A$AP Rocky reviews his most iconic looks from 2012 to 2019.
Learn how it’s founder Nigo found his love for fashion through the world of rap, met other influential designers like Hiroshi Fujiwara of Fragment and Jun Takahashi of Undercover, the start of his store Nowhere, teaming up with SK8THING to launch A Bathing Bape (better known as Bape), and his friendship with Pharrell Williams. We’ll also take a look at some of the most famous Bape collabs (including Supreme, KAWS, and Disney), working with Kanye West, his decision to leave Bape, the launch of his new label Human Made, and much more. This is the history of Bape.
If you’re proud to be a stoner but don’t want the same old weed leaf tee shirt then be sure to check out Strainwear. Their unique designs are inspired and artistic, bringing your favorite strains to life with stylish illustrations you won’t find elsewhere. The have all the classics like OG Kush, Blueberry, and Grandaddy Purp, as well as some modern hype like Samoa Cookies. Smoke in style this summer rocking one of these fresh cannabis themed graphic tees available at Strainwear.net now!
Legendary designer Dapper Dan beat the odds, shaped the look of hip hop, and changed fashion forever. He started from the underground, selling clothes to drug dealers, and eventually become known around the world.
Vans is the #1 skateboarding shoe company in the world, having become the uniform of choice for skaters, bikers, surfers and snowboarders alike. But how did a small, family-owned business achieve such success when facing competition from rivals like Converse, newcomers like Under Armour, and sneaker giants like Nike?
DRNK WATR DAILY is a clothing brand with a simple, but very important mission. They are working to promote immune system health at the most basic level, hydration. Our generation is exposed to a plethora of beverage options, most of them high in silent killers like sugar and sodium. We hope DRNK WATR DAILY’s iconic blue smiley logo can be a reminder for young people to do just that, drink plenty of water every single day. Hold your health accountable and get your Accountability Water Bottle today at www.drnkwatrdaily.com
The world constantly changes and disparities, however, some top brands seem to keep their leadership position in their industry to this day. Such as Nike, since its creation in 1971 in the USA, the Nike swoosh is still one of the world’s most valuable brands despite.
In 2016 what started out as a song about the cannabis culture in Denver, CO and introduced to the world via tees and merchandise has turned into the uniform for “the sophisticated smoker” aka “the fly hippie”. Doobie Club, a lifestyle brand, was birthed from travels around the world with friends and connecting with many different people, rich, poor, white, black, etc. @doobieclub
ANTLIVEPROJECT is a new street-wear that brings people together. Being creative, unique, and empowering in the form of art. Check out their latest t-shirts, hoodies, and more at antliveproject.com now!
Rick Ross shows off his 100-plus room mansion and insane sneaker collection on the latest episode of Complex Closets with Joe La Puma.
Will Smith and Martin Lawrence go Sneaker Shopping with Complex’s Joe La Puma at Stadium Goods in NYC, and talk about setting trends on their sitcoms, getting their own sneaker collabs and footwear choices in “Bad Boys For Life.”