Why Billionaire Beau Wrigley Is Betting Big On Cannabis

In just three years, Wrigley has transformed Parallel into a new kind of cannabis company. On a mission to build the first mainstream marijuana brand, he has stacked his management with executives and advisors from some of the largest and best-known corporations in the world—including Coca-Cola, Walgreens and Patrón Spirits. Wrigley believes his cannabis concern could one day rival his family’s chewing gum business, which he sold to Mars, Inc. for $23 billion in 2008.

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