It’s no secret that the music industry is flooded with a seemingly infinite amount of new music dropping every single day from both mainstream stars, and lesser known independent artists around the world. With the exception of some well curated Spotify playlists, most fans are left drowning in a sea of new music, and most artists struggling to get their music to the ears of those who just might appreciate it. Enter Minneapolis radio personality Ethan Horace, better known to the world as Mr. Music.
Horace is the host and director of MNTC Radio’s Power Hour. Recorded at KFAI FM Studios in Minneapolis, the show is now nationally syndicated by media powerhouse iHeart Radio. Mr. Music’s mission to showcase the best unheard R&B and urban music from the twin cities, quickly became a stage for independent artists from around the world. In just the first few months of the show, Power Hour has showcased records from over 20 countries. With the help of Crystal Meisinger (Project Coordinator) , Derrick Mayes (Music Director), and Zachara Ormsby ( Show Assistant), Mr. Music is just getting started.
Ethan has paid dues in many facets of the music industry from recording podcasts to programming radio, originally earning his nickname due to his eclectic passion for music of many genres, ranging from hip hop and R&B to 90’s rock bands like Oasis and Smashing Pumpkins. He’s interviewed dozens of internationally known acts, but now he’s focused on shining light on virtually unheard artists, especially those from disenfranchised communities.
We’ve all heard our fair share of “locals only” programming that feels more like a consolation prize for mediocre artists than actual entertainment for fans, but Mr. Music’s Power Hour is anything but that. His well seasoned ear and personal dedication to discovering quality artists shines through with the most enjoyable independent music show we’ve heard since Radio 1190 Basementalism back in the early 2000’s. While Power Hour’s format is mainly R&B and hip hop, the show sometimes features the popular sounds of dancehall, reggaeton, and other Caribbean music that’s often overlooked by American mainstream radio. Every episode is a bit different, but the bottom line is: if it’s dope, it’ll make the cut.
Instead of listening to the same mass produced music over and over, head over to iHeart Radio for new episode’s of Power Hour on MNTC radio every week, and enjoy some of the best independent R&B and more that the internet has to offer!