How Jay-Z And Diddy Made Millions Off Of ‘Cheap Grapes’

Jay-Z and Diddy leveraged their fame to create two million-dollar brands. Born a month apart, in the same city, both named Sean (Shawn) and they both use the same cheap grape as the base of two of their most important products, that’s the Trebbiano grape, which is considered by wine officials to be a cheap grape.


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